Stonehenge for National Geographic
Pushbutton has designed and built an interactive promotion for Stonehenge Decoded – a major documentary from National Geographic channel that presents new evidence about the origin and purpose of the ancient stones.
Thanks to a recent discovery of a lost city just two miles from the famous stone circle, our understanding of the era in which Stonehenge was built is transformed. Featuring dramatic recreations, new discoveries, and interviews with eminent archeologists, Stonehenge Decoded sheds new light on who built this ancient monument and why.
Pushbutton’s interactive was built around a cornerstone looping video, framed by several content options that the viewer could select using the Sky remote.
An interactive ‘Map’ enabled viewers to explore the stones and learn their names, age, and origin. ‘Timeline’ let viewers track the history of Stonehenge, comparing its key dates with other significant historical events and structures from around the world. Finally, ‘Theories’ enabled viewers to select and learn about competing views on the origin and purpose of the ancient monument.
Pushbutton Managing Director, Paula Byrne, said, “The Stonehenge Decoded skin for National Geographic channel is perhaps the single best piece of work we have done for Nat Geo. It shows how enhancing a documentary with interactive maps, timelines, and competing theories, can add real value for the viewer. This kind of enhancement works brilliantly live, but is just as useful before or after the broadcast.”
