Kodak Easyshare, Interactive Advert
Kodak’s award-winning television advertisement has been turned into an interactive experience by Pushbutton.
When viewers press the red button during the TV commercial they are taken to an interactive zone where they can explore product information about Kodak’s latest range of EasyShare cameras and accessories, take part in a picture competition, learn about the latest promotional offers from Kodak, or view the delightful, and award winning ‘gallery’ video.
The interactive advert’s UI design was closely aligned with the feel and theme of the linear spot. Users were immediately drawn into an environment where they could explore, with some great video content available from the outset. A full-length version of Kodak’s award-winning linear ad was included in the application, so users could watch it again at any time.
In the run-up to Christmas, Kodak were particularly pleased with the inclusion of high-quality 3D models; seeing the cameras from all angles was the next-best thing to handling them in a shop, and a great way to get across the robust quality of the product.
Finally, users were prompted to sumbit their contact details via a fun “face matching” game; easy enough for anybody to play, and nicely aligned with Kodak’s brand.