X Factor: Battle of the Stars app
Release date: June 05, 2006
ITV has once again appointed Pushbutton, the interactive television solutions company, to build a ‘red button’ application to support its popular talent show
ITV has once again appointed Pushbutton, the interactive television solutions company, to build a ‘red button’ application to support its popular talent show, The X Factor: Battle of the Stars.
The celebrity version of The X Factor is the third time Pushbutton has created an interactive for the Simon Cowell-fronted talent competition. Both the first and second series’ of The X Factor were supported by interactives built by Pushbutton.
By pressing the red button on their remote controllers, digital satellite viewers can catch up with all the latest news and gossip about the celebrity participants, vote for their favourite stars, and enter a competition to win tickets to see the show live.
In addition to the essential interactive functions for the show, Pushbutton also designed and built a sponsors zone for Nokia – which viewers could choose to acess by pressing the yellow button on their remotes.
Pushbutton Managing Director, Paula Byrne, said ”We are delighted to be associated with The X Factor Battle of the Stars. Viewers are now very comfortable with going interactive with this kind of show – to both keep abreast of latest news and place their votes and bets. Reality TV and interactive go together like a horse and carriage, and nowhere is this more apparent than in The X Factor.”