Winter Olympics app for FOXTEL
Release date: May, 2009
Pushbutton has completed work on an interactive application to support FOXTEL (Australia’s leading pay TV provider) in its ground-breaking coverage of the Winter Olympics from Vancouver, in February 2010.
FOXTEL’s multi-channel coverage was complemented by a Pushbutton-designed interactive application providing a rich array of statistics and up-to-the-minute information about the events and competing athletes. By simply pressing red, viewers will have access to the latest results, top picks of what’s on each hour and athlete profiles.
According to FOXTEL “lt’s the ultimate viewer experience and will change the way you watch live sport on TV. And not only will you experience all the excitement, beauty, daring and triumph of the Vancouver Olympic Winter Games but we can promise every gold medal event live and every competing Aussie live and in full, with on—air real time medal and Aussie event alerts.”
Speaking before the games, FOXTEL Chief Executive, Kim Williams AO, said: “We will complement our television broadcast with mobile, broadband, and interactive delivery platforms making the Vancouver Olympic Winter Games available anytime and anywhere. We will take all of the extraordinary possibilities of our digital platform – our iQ set-top-boxes, SD and HD channels, surround sound, interactive services, electronic programming guide, and mobile and broadband services – to showcase the 17 days of competition with greater depth, breadth, excitement and relevance than ever before.”
Pushbutton Managing Director, Paula Byrne, said “We are delighted to have opened our account with FOXTEL, and to have done so with such a high profile project is a tremendous compliment to Pushbutton. The Winter Olympics is one of the world’s top sporting events. We have designed an interactive TV application that both ourselves and FOXTEL are proud of and one that engaged, entertained, and informed the watching millions.”