Trinny and Susannah Undress app
Release date: October 20, 2006
Trinny & Susannah Undress, ITV’s popular relationship and clothes makeover show is supported by a comprehensive interactive application designed and built by Pushbutton.
The show dispatches Trinny and Susannah to various parts of Britain with to meet couples in need of both a wardrobe and relationship makeover. They quickly have to get to the bottom of what makes the couples tick, what they usually wear and how they’d like to see their other half dress.
The interactive service enhances the show by enabling viewers to read profiles of Trinny and Susannah and the couples featured in the show, play the compatibility game to find out how well suited they are to their partner, and order a copy of the ‘Littlewoods Book’ – featuring all the latest fashions from the show sponsor.
Best of all, viewers can place an order for the famous Trinny and Susannah ‘Magic Knickers’ and other style accessories from the queens of UK fashion and style.
Pushbutton Managing Director, Paula Byrne, said “We are delighted with the Trinny & Susannah Undress interactive. It works extremely well on two levels – delivering useful enhancement for the viewer, and tremendous promotional value for the show sponsor, Littlewoods. This is yet another high profile example of how well show sponsorship can work when it is powered by interactive television.”