Interactive makeover for This Morning
Release date: November 11, 2005
This Morning, the popular magazine show on ITV presented by Philip Schofield and Fern Brittain has a brand new interactive zone designed and built by Pushbutton.
The new look This Morning interactive zone enables viewers to read what’s coming up on this morning’s show, enjoy a special features section, win daily cash in the 10 give away, or strike it really big in the £100K Keno Game.
This Morning interactive is sponsored by Dolmio, the cooking sauce company. Dolmio has its own interactive to promote its latest range of sauces and to offer viewers simple family recipes and meal ideas.
Managing Director of Pushbutton, Paula Byrne, said “The new look interactive zone for This Morning works brilliantly with the show. It blends with the overall look and feel, and provides quick wins for the viewer – which is exactly the right approach in this kind of interactive.”
This Morning interactive is sponsored by the cooking sauce company, Dolmio, and the product has its own linked-in interactive zone offering product information and recipe suggestions. “The sponsors’ area is highly responsive and offers similar ‘quick and easy’ wins to reward active involvement – and real payback for pressing the red button. I’m delighted with the Dolmio sponsors’ area. It is a text book use of red button sponsorship,” added Byrne.