The X Factor is back with Pushbutton
Release date: September 20, 2005
ITV’s popular Saturday night show, The X Factor, is back for another season, with a new and enhanced interactive area enabling viewer participation and built by the ‘red button’ specialists, Pushbutton.
The application is central to active participation in the prime time Saturday night show – enabling viewers to vote for and determine who they want to go through to the final rounds of the show. Additionally, viewers can catch up on the latest gossip from ‘boot camp’ where acts are being put through their paces by judges, Simon Cowell, Sharon Osbourne and Louis Walsh.
The ‘red button’ area links to several gaming and gambling opportunities, provided by ITV partners and based around the show including ‘The X Factor’ slot machines with cash prizes, an exclusive ‘The X Factor’ game from Gamestar, and a chance to win a VIP trip to London with tickets for one of the live shows in the final stages of ‘The X Factor’ talent hunt.
In addition to the main ‘The X Factor’ red button anchor pages, Pushbutton also built a sponsors area for Nokia – where viewers can access additional competitions to win phones and tickets to the live show, and to learn more about Nokia’s latest 3G handsets.
Managing Director of Pushbutton, Paula Byrne, said “We are delighted to have won the build contract for ‘The X Factor’ interactive television application for a second season. Undoubtedly one of the main ‘red button’ opportunities of the year – with a huge audience tuned in every Saturday night and using Pushbutton’s interactive expertise to enhance their enjoyment of a superb show.”