I’m A Celebrity – press red to vote!
Release date: November 8, 2004
Pushbutton provides ‘red button’ voting for I’m A Celebrity
ITV’s popular reality TV show ‘I’m A Celebrity… Get Me Out of Here!’ is back for a fourth series starting on Sunday, 21st of November, and this year the show is supported by a fully featured interactive ‘red button’ application from Pushbutton.
By pressing the red button on their remote controls, satellite viewers will be able to vote for the celebrity they wish to stay in the camp and which celebrity must endure the next bushtucker trial, read celebrity profiles, bet on who they think will become king or queen of the jungle, try to win the ‘Jungle Jackpot’ prize, or play the dedicated ‘I’m A Celebrity.. Get Me Out of Here!’ TV game.
Pushbutton Managing Director, Paula Byrne, said “I’m A Celebrity… Get Me Out of Here! is a great show for ‘red button’ enhancement. Our voting application enables the viewers to determine the outcome by voting for who they want to stay in camp. We are delighted to be associated with such a popular show.”
“I’m A Celebrity… Get Me Out of Here!” is sponsored by First Choice Holidays. The holiday company have an interactive promotional area also designed and built by pushbutton, which can be accessed from an advertisement on the show interactive. The First Choice promotional area offers viewers the opportunity to win a family holiday and ‘get you and your family out of here in 2005′.
This latest tender win for Pushbutton follows closely on the heels of several ITV contract wins earlier in the year to handle interactive development in prime time shows, ‘The X Factor’, ‘Hell’s Kitchen’, and ‘I’m A Celebrity… Get Me Out of Here!’. Pushbutton was also commissioned to design and build the recently relaunched ITVi 24:7 menu.