Interactive for Gameshow Marathon
Release date: May 3, 2007
ITV’s popular Saturday night show, Vernon Kay’s Gameshow Marathon is enhanced by an interactive TV application that viewers can call up by pressing the red button on their Sky remotes.
The interactive TV service was designed and built by Pushbutton Ltd, the iTV specialists responsible for ‘red button’ services in many top ITV shows and interactive TV advertisements for Guinness and Kodak.
The Game Show Marathon Service provides simple but essential information about the show, and its host Vernon Kay. Viewers can also use the service to enter a competition via the red button for a chance to win the ‘Prize Mountain’ featured on the show they are watching.
Pushbutton Managing Director, Paula Byrne, said ”We are delighted to have helped Gameshow Marathon interact with its audience. The viewer experience for this kind of show is greatly enhanced by providing show information and competition opportunities whilst live.”