Red button app for Hell’s Kitchen
Release date: April 21, 2005
ITV’s popular reality TV show, Hell’s Kitchen, is back for a second series with a ‘red button’ application from Pushbutton – the people who built the viewer interaction tools for I’m A Celebrity… Get Me Out of Here! and The X Factor.
Pushbutton’s voting application enables viewers to support their favourite team in the early episodes of Hell’s Kitchen and, as the challenge narrows down to individual players, ‘red button’ votes will ultimately determine who becomes the queen of cuisine or king of the kitchen.
Viewers can enter a quiz to test their culinary knowledge and win dinner for two in the Hell’s Kitchen restaurant, win cash prizes of up to £100,000 in a special Littlewoods competition, read top table tips from the chefs, and keep up with all the latest news from the show and profiles of the contestants.
Celebrity chefs Gary Rhodes and Jean Christophe Novelli will head up the opposing kitchens – but this time the celebrities are the diners, not the cooks. Instead, ten members of the public will try to avoid tongue lashings from Novelli and Rhodes as they attempt professional, restaurant-standard dishes to titillate the jaded palettes of the specially invited celebrity diners.
The live nightly show on ITV1, presented by Angus Deayton, will have the inside track on both teams and get instant reaction from the celebrity guests as the temperature rises in the kitchen. And after the live show on ITV1, the action continues on ITV2 with Mark Durden-Smith presenting behind-the-scenes footage on Hell’s Kitchen: Extra Portions.
Paula Byrne, managing director of Pushbutton, said “Hell’s Kitchen is the perfect show for interactive. Viewers will be itching to cast judgment on the teams and individual players. Our instant voting mechanism allows this and provides lots more fun stuff to keep viewers returning to the interactive.”
The Hell’s Kitchen interactive is sponsored by Tio Pepe, the Spanish sherry brand. “The ‘red button’ will bring many eyeballs to the sponsorship area Pushbutton has built for Tio Pepe. It should work brilliantly for the brand,” Byrne added.
Jane Marshall, head of interactive at ITV said, “Once again Pushbutton has delivered on time and on budget for an important ITV project. We are delighted with the work they are doing for us.”