Pushbutton wins ITV sales support gig
Release date: May 20, 2005
Pushbutton, the interactive TV development company, has won an extended six month contract to supply ITV Sales with support for its drive to win ‘red button’ advertising to the UK’s largest commercial broadcaster.
The contract represents a second period of tenure for Pushbutton as ITV’s chosen agency to both come up with and mock-up pitch ideas for blue chip clients interested in ‘red button’ advertising.
Pushbutton managing director, Paula Byrne, said “We are delighted to continue our successful working relationship with ITV Sales. Our original contractual arrangement has worked extremely well in demonstrating the commercial potential, and creative opportunities of the red button.”
Peter Birch, ITV’s Head of iTV Sales said “Interactive is the key technology the smart advertiser can deploy to re-claim eyeballs lost to zap-happy, PVR-toting viewers. Red button enables a deeper level of engagement with an audience that has deliberately requested to see and here more about your product or service”.
“This is a great opportunity – and one of the bright spots in a television technology landscape that is not always seen as positive for advertisers. This is positive and a unique opportunity not to be missed. Working with Pushbutton has enabled our clients to see the opportunity more clearly, and we are delighted that our working relationship has been extended.” Birch added.