Pushbutton secures retainer from ITV
Release date: October 14, 2005
Pushbutton, the interactive television design and build specialists responsible for ‘red button’ applications in hit shows like The X Factor, have signed a ‘retainer’ deal with ITV – the UK’s leading commercial broadcaster.
Under the terms of the deal, Pushbutton guarantees to deliver a set amount of broadcast-ready content and applications each month for ITVi.
The deal includes the design and build of ‘red button’ applications for some of ITV’s top shows including Coronation Street, I’m A Celebrity… Get Me Out of Here, and Celebrity Love Island.
Managing Director of Pushbutton, Paula Byrne, said “This is a tremendous vote of confidence in Pushbutton from the UK’s leading commercial broadcaster. We have built a strong relationship with ITV over the past two years which has seen us jointly produce some of the most commercially successful ‘red button’ applications ever. We look forward to building on this successful working partnership throughout 2006.”
Much of the Pushbutton output for ITV is ‘enhanced’ TV content that uses ‘red button’ to drive greater viewer involvement in ITV content assets. Typical applications include voting, profiles, and other content updates in a bespoke ‘red button’ area for each show.
“A key strength of Pushbutton is that we are platform agnostic. Our new, state of the art iTV Design Studio in Brighton, is staffed with the most talented designers and developers in the business. It’s powering our commitment to deliver uncompromising iTV applications for our clients, irrespective of the broadcast platform or iTV tools they have chosen.” added Byrne.
Jane Marshall, Head of Interactive Programming at ITV, said “We are delighted to have deepened our relationship with Pushbutton – and to have secured its continued involvement in our interactive business. Pushbutton has an excellent track record of delivery for us at ITVi. They are talented, reliable and proactive. The many high profile projects they have undertaken for us have all been delivered on time and to the highest standard.”