24:7 menu for ITV interactive
Release date: October 14, 2004
Pushbutton has been commissioned by ITVi to build a 24×7 interactive menu to showcase a comprehensive menu of interactive applications and content now available from iTV and its partners.
The translucent menu features a competition inviting viewers to ‘WIN Big With the Pig’ – a £10,000 cash prize. Viewers can also select dating services from Koopid and Dateline, a Friends Reunited application, games, ringtones, betting from Littlewoods and links to programme interactives for The X-Factor (also built by Pushbutton) and This Morning.
Managing Director of Pushbutton, Paula Byrne, said “We are delighted to be involved at the heart of ITV’s interactive platform. Working on navigation and menu approaches is very much pushbutton’s forte. ITV’s interactive offering continues to strengthen and providing access to hot areas like The X Factor and WIN Big With the Pig is sure to be a big hit with viewers”.