I’m A Celebrity mobile menu designs
Release date: November 25, 2005
Pushbutton, the interactive television design and build specialist has won a contract to design menu screens and create graphics for a range of mobile services around ITV’s popular, jungle-based reality show I’m A Celebrity…Get Me Out Here!
Paula Byrne, Managing Director of Pushbutton, said “We are delighted to make our mobile debut with such a high profile project. Pushbutton has worked hard over the summer months developing systems to convert our ‘red button’ expertise to mobile – and we are very excited about extending the reach of applications we design and build for broadcasters and advertisers onto mobile platforms”.
“This is a natural development for Pushbutton – having designed and built the interactive zone for I’m A Celebrity… Get Me Out of Here! on digital satellite TV for two series, we understand all of the design issues around getting people to interact with the show by pressing buttons on a hand-held device, be it a phone or a TV remote,” added Byrne.
ITV has launched a range of mobile services to coincide with the start of the fifth series of I’m A Celebrity… Get Me Out of Here! These range from text news alerts, to an SMS quiz with cash prizes and even a live video link from the jungle for owners of 3G handsets operated by 3 and Vodafone.
Jane Marshall, ITV consumer commercial development director, said “Our new services are about putting the viewer first, making it as easy as possible for them to interact in whichever way they choose, be it through their TV, their mobile, the Internet or their red button twenty-four hours a day.”