Boost for IP and 3D TV research
Pushbutton has boosted its research and development efforts with the hire of a dedicated software engineer to focus on 3D and Internet-powered television.
The past six months has seen major leaps forward in television technology – with a wide range of 3D televisions now on sale, and new IP-based TV services being announced daily.
Pushbutton Managing Director, Paula Byrne, said “The past week alone has seen the announcement of Google TV, rumours about a new version of Apple TV, and a new, social- networking-ready version of BBC iPlayer. Add to this, the boom in TV connected devices, and you start to see a picture emerging of a revolution in new technologies to enhance the TV viewing experience.”
Pushbutton has always been the first independent agency to harness the power of the new enabling technologies. Increasing the firm’s investment in R&D expertise for these areas will keep the company ahead of the competition, said Byrne.
“Pushbutton is now the ‘go to’ digital agency in London if you need help with connected devices, 3D television, or IP-based TV based on Microsoft Mediaroom or over the top, straight from the Internet, video-based concepts,” added Byrne.
“I am delighted to announce this new appointment. It shows Pushbutton has emerged strongly from the recession, and is now at the threshold of a new growth phase, as we position ourselves to exploit the new wave of TV technologies,” said Byrne.