Saturday Cooks McCains sponsorship
Release date: February 5, 2007
Pushbutton has designed and built an interactive sponsors area for the frozen foods brand, McCains – linked in from ITV’s popular Saturday Cooks show.
Pushbutton has designed and built an interactive sponsors area for the frozen foods brand, McCains – linked in from ITV’s popular Saturday Cooks show.
Viewers can enter the McCains interactive by pressing red during Saturday Cooks and then following the directions to the sponsors’ area.
The interactive provides product information about McCains Traditional and Rustic oven chip varieties. There are recipes, and details of the nutritional values of the products and a chance to enter a competition quiz
By successfully answering multiple-choice questions about the nutritional value of McCains products, viewers win the opportunity to be entered into a draw to win £500 for a slap up meal at a restaurant of their choice.
Pushbutton managing director, Paula Byrne, said, ”This is a great sponsorship. In the current climate, food manufacturers need to work hard to get across positive messages about nutritional values. This puts McCains right there, directly in front of the viewers of a popular food show. The interactive adds a fun element to keep them engaged and informed.”