Loose Women app for Café Switch
Release date: January 18, 2007
Pushbutton designed and built an interactive TV application to promote Douwe Egberts innovative new coffee product, Café Switch
Café Switch, is the new sponsor of ITV’s popular afternoon magazine show Loose Women, and the sponsorship is supported by an interactive television application that enables viewers to see the product, browse recipes, and order a free sample of Café Switch.
To demonstrate how to use Café Switch, Pushbutton created an animation, which runs whilst the ‘please wait’ screen is present. This demonstrates the essential ‘massage with two thumbs’ technique required to get the coffee ready for the hot water.
Pushbutton managing director, Paula Byrne, said ”We are delighted to have built this sponsorship for Café Switch and Loose Women. There is great synergy between show and product – which is always a good thing, and our application shows how much can be achieved from a lean and efficient interactive TV application.”
Loose Women runs on ITV1, Monday to Friday at 12.30pm. Café Switch is produced by Douwe Egberts, part of the Sara Lee group. The product is now on sale.