Lemsip sponsorship for Emmerdale
Release date: December 11, 2006
ITV’s popular early evening soap opera has a new sponsor of its interactive service – the cold and flu medicine, ‘Lemsip’.
ITV’s popular early evening soap opera has a new sponsor of its interactive service – the cold and flu medicine, ‘Lemsip’.
Designed and built by Pushbutton, the interactive service enhances viewer enjoyment of the continuing drama series by providing ‘catch up’ information on the last few episodes, and a preview of the next one. All the news and gossip from the show plus a chance to win a visit to the studios is also just a ‘red button’ press away.
The ‘Emmerdale’ service is available during the show, and at all other times via the ITV menu of interactive services.
Lemsip branding appears prominently on all screens of the ‘Emmerdale’ application – ensuring viewers are exposed to the brand whilst using the service. Additionally, there is a dedicated Lemsip section which is linked to from the main Emmerdale interactive menu, and via the ‘yellow’ button.
The Lemsip section contains product shots and detailed descriptions of four of the key products in the range – enabling customers to become familiar with the variety of Lemsip products available before going to the chemist.
Release date: December 11, 2006