Jeep sponsorship for Nat Geo channel
Release date: June 18, 2007
Pushbutton has designed and built an extensive Jeep sponsorship for National Geographic Channel’s popular Wild Things series.
An interactive Quiz tests viewers knowledge of wild life, with fact tickers and ‘Did You Know’ sections offering additional fact-based interactive entertainment.
A ‘New Jeep Range’ feature is promoted from all menus within the sponsored content – taking viewers to a selection of screens where they can see images and read information about the latest range of Jeep vehicles.
Pushbutton managing director, Paula Byrne, said, “This is a highly innovative campaign. It shows a great new way for brands to achieve high quality interactions and exposure”.
Sponsoring existing eTV content and knitting marcoms messages in seamlessly with an interactive asset that is permanently available, frees the promotion from the limiting 30 second availability of a broadcast trigger.
“We are delighted to have worked on the Jeep brand. Pushbutton is on mission to improve the quality of interactive advertising for the auto industry. We aim to do for an auto manufacturer what we did for Guinness, produce an interactive ‘red button’ ad that blows everything else out of the water,” added Byrne.
Pushbutton designed and developed National Geographic Channel’s interactive TV service on Sky. It went live in September 2006.