Pushbutton designs for ITV relaunch
Release date: November 10, 2007
The recently relaunched interactive services on ITV’s digital satellite channels make use of designs originally created by Pushbutton.
These include the 24/7 menu, which has undergone a complete revamp, and most of the show-specific areas, including The X Factor, Rugby World Cup 2007, Trinny & Susannah Undress The Nation, Dolmio (sponsorship), and Maltesers (sponsorship).
Pushbutton’s Development Director, James Cumberbatch, commented – “It’s great to see that these great UI designs have stood the test of time; the fact that they’ve been successfully ported across to ITV’s new application framework is further testament to their lasting appeal”.
The new interactive services are built using the Modelstream suite of tools.