Interactive TV commercial for Kodak
Release date: November 28, 2005
Kodak’s award-winning television advertisement has been turned into an interactive experience by Pushbutton.
When viewers press the red button during the TV commercial they are taken to an interactive zone where they can explore product information about Kodak’s latest range of EasyShare cameras and accessories, take part in a picture competition, learn about the latest promotional offers from Kodak, or view the delightful, and award winning ‘gallery’ video.
Pushbutton Managing Director, Paula Byrne, said “Pushbutton is extremely proud of the interactive advertisement it has created for Kodak. It’s sure to be a contender in the 2006 round of interactive marketing awards – and demonstrates that Pushbutton is going to be as powerful a force in iAds as it is in enhanced television.”
The Kodak iAd makes particularly strong use of video and audio. “The fully rendered, 360 degree 3D video animation is so rich that it’s the next best thing to walking into a camera store, picking up a Kodak camera and turning it around in your hand to look at it”, added Byrne.
Kodak Marketing Director, Steve Lawes, said “interactive television is the ideal medium for Kodak to reinforce its innovative and digital credentials. The ‘red button’ advertisement showcases our latest products at a time when viewers are researching Christmas presents.”