Interactive TV advert for Guinness
Release date: November 22, 2006
Marketing magazine, the weekly newspaper aimed at marketing and advertising professionals has reported the launch of a new interactive advertisement for Guinness.
The magazine (cover date 22/11/06) wrote ”By pressing their red button, viewers can access an application telling them how to pour the perfect pint of Guinness Draught. The spot, created by specialist agency Pushbutton, also allows viewers to vote for their favourite Guinness ad, enter a competition to win branded merchandise.”
”Guinness is making its first foray into interactive TV advertising with the launch of a campaign to drive pre-Christmas sales of its draught stout in cans.”
Marketing magazine is a Haymarket publication.