Interactive sponsorship for Bounty
Release date: July 10, 2006
Pushbutton, the interactive TV development company responsible for ‘red button’ applications in hit ITV shows Coronation Street and The X Factor has designed and built an interactive service to support Love Island.
Love Island starts tonight on ITV, ITV2, and ITV Play, is set in a sun-drenched tropical paradise in Fiji, where eleven celbrities will spend the next two weeks – soaking up the sun, hanging out, fllirting, laughing, joking and generally misbehaving.
Viewers can go interactive to read profiles of the celebrities, check up on the latest gossip from the island, vote for their favourite celebs, win prizes, and also check up on what’s happening in ‘Love Island’s’ post-show analysis programme, Aftersun.
At the heart of Love Island interactive is a viewers’ voting application, enabling them to deciide which celebrity couple to send into the ‘Love Shack’ to enjoy a 48 hour date in super luxurious surroundings. Viewers can also vote on which boys and girls they want to stay on Love Island — and ultimately which celebrity couple will triumph in the tropical dating marathon.
Cash prizes of up to £10,000 plus a holiday for two in Yasawa island in Fiji are up for grabs in an easy to enter competition that viewers can enter using their remote controllers.
Managing director, Paula Byrne, said “Pushbutton is proud to have once again won the contract for Love Island interactive and its sponsor Bounty. As with all good reality TV shows, Love Island viewers have the power – a power they can easily exercise using the atttractive interactive platform designed and built by Pushbutton. We wish all the celebs fun in the sun, and feel sure viewers will enjoy using the interactive to enhance their enjoyment of Love Island.”
Love Island’s sponsor, Bounty, have a dedicated promotional area attached to the main interactive – which viewers can visit to enter competitions, find out about the latest Bounty products, and read a history of the popular coconut chocolate bar.
The sponsorship area and incorporation of Bounty branding into the main application was designed by Pushbutton. “Bounty is a perfect match with Love Island, and our creative treatment of the sponsorship is a text book example of how interactive sponsorhip can work brilliantly for the viewer, sponsor, and TV show.” said Pushbutton MD, Paula Byrne.