I’m A Celebrity interactive for ITV
Release date: November 13, 2006
ITV’s hit show I’m A Celebrity… Get Me Out of Here, is back for a sixth season, and is once again supported by a sophisticated and stylish ‘red button’ interactive application, designed and built by Pushbutton.
By pressing the red button, viewers can dictate the action in the show by choosing the celebrities they want to undertake the gruelling, and frequently unpleasant, Bush Tucker Trials. Ultimately viewers’ votes will decide who stays and who leaves the jungle – and their votes will determine who becomes king or queen of the jungle.
In addition to the voting mechanism, the interactive also features celebrity news updates and all the latest gossip from the jungle, links to betting and gaming opportunities, and competitions to win £25 thousand pounds and an Iceland party.
Paula Byrne, Managing Director of Pushbutton Ltd said ”We are delighted to have won the business to design and build the ‘I’m A Celebrity… Get Me Out of Here’ interactive for the show’s sixth season. Our work greatly enhances viewer participation and enjoyment of what has become one of the highlights of the Autumn TV schedule.”