I’m A Celebrity… press red, again!
Release date: November 17, 2005
ITV’s popular reality TV show, I’m A Celebrity… Get Me Out of Here! is back for a fifth season, starting on Sunday 20th November.
The show will be supported by a sophisticated and stylish ‘red button’ interactive service, designed and built by Pushbutton.
The interactive service enables viewers to dictate the action in the show by voting for the celebrities they want to undertake the gruelling, and frequently unpleasant, Bushtucker trials. Ultimately viewers’ votes will decide who stays and who leaves the jungle – and their votes will determine who becomes king or queen of the jungle.
In addition to the voting mechanism, the interactive service also features celebrity news updates on the latest gossip from the jungle, links to betting and gaming opportunities, and competitions to win big prizes – all of which the viewer can execute with a few button presses of their remote controls without leaving the sofa.
The ‘I’m A Celebrity…’ interactive service is sponsored by First Choice Holidays – a sponsorship that is supported by a dedicated ‘red button’ sponsors area, also designed and built by Pushbutton, and offering viewers an additional competition opportunity to win a luxury holiday for two.
Paula Byrne, Managing Director of Pushbutton Ltd said ”We are delighted to have won the business to design and build the I’m A Celebrity… Get Me Out of Here interactive service. Our work greatly enhances viewer participation and enjoyment of what has become one of the highlights of the Autumn TV schedule. Once again ITV has demonstrated great faith in Pushbutton by entrusting us with a contract for one of its most important shows.”
ITV’s Controller of ITVi, Ann Cook, said ”I’m a Celebrity… is one of our most popular shows and fans of the show want to interact with the action in the jungle in as many ways as possible. Our red button services are very popular, especially for voting and extra information, and complement our other interactive services – online and mobile – extremely well.”