Grease is The Word red button app
Release date: April 7, 2007
The hit musical Grease is now the subject of a popular talent show on ITV called Grease Is The Word.
In the show, hopefuls compete for the star roles of Sandy and Danny in a West End theatre production.
Pushbutton has built an enhanced TV application that viewers can access via the red button on their Sky remote, to enable them to read profiles of the hopefuls, catch the latest news from the rehearsals, enter competitions, and vote for their choice of Sandy and Danny.
Grease Is the Word interactive is sponsored by Ribena, the blackcurrant drink. In addition to the main show interactive, Pushbutton also designed and built a sponsorship area for Ribena, which viewers can access by following links from the main show interactive. Here viewers can find out more about Ribena and enter a further competition.
Pushbutton Managing Director, Paula Byrne, said ”We are delighted to be a part of Grease Is The Word. Interactivity adds real viewer value in this kind of show, enabling them to vote, play games, and keep abreast of who is out and who is still in as the competition unfolds.”
Pushbutton is the most prolific designer and developer of popular television interactive services in the UK – having designed and built interactive services for several leading TV shows and their sponsors. Hit shows supported by Pushbutton interactive applications include I’m A Celebrity… Get Me Out of Here!, The X Factor, Dancing On Ice, Coronation Street, Emmerdale, and the National Geographic Channel.