Dancing On Ice interactive app
Release date: January 20, 2006
ITV’s hit Saturday night show, Dancing On Ice, is supported by a fully-featured interactive application designed and built by Pushbutton.
The application enables viewers to read profiles of the celebrity ice skaters, cast votes to keep their favourites in the competition, access games and betting opportunities and keep up with the latest gossip from the show.
The application is available to digital satellite TV viewers by pressing the red button on their remote controllers.
Dancing On Ice is the latest in a series of interactive TV applications built by Pushbutton to support top ITV shows. Also getting the interactive treatment from Pushbutton recently are The X Factor, I’m A Celebrity… Get Me Out of Here! and the UK’s oldest and favourite soap – Coronation Street.
Managing Director of Pushbutton, Paula Byrne, said “Pushbutton is very experienced at building interactive platforms for this kind of prime time, mass audience show. We have learned a great deal about what works, and what doesn’t at this level, and all of our experience and interactive television design skill is showcased in Dancing On Ice. We are proud to be associated with this successful show.”
Dancing On Ice can be seen on ITV 1, on Saturday evenings from 7.10 – 8.10. The show is presented by Phillip Schofield and Holly Willoughby – who have the tough job of managing an outspoken panel of expert judges. Keeping the peace and lending extra glitter to the show are former Olympic champion skating duo – Jayne Torvill and Christopher Dean.