Celebrity Love Island ‘red button’ app
Release date: June 20, 2005
Pushbutton, the interactive TV company responsible for ‘red button’ applications in hit ITV shows Hell’s Kitchen and The X Factor has designed and built its most feaure-rich ‘red button’ application ever, for ITV’s reality TV show Celebrity Love Island
Celebrity Love Island is currently showing on ITV 1, 2, and ITVi. It pitches twelve celebrities including Abi Titmuss, Rebecca Loos, Calum Best and Fran Cosgrove into a two week search for love on a romantic Fijian island.
The ‘red buttton’ area allows viewers to vote on which celebrity couple they want to send into the ‘love shack’ to spend 48 hours of pampering and dating in super luxurious surrounding. Viewers can also vote on who they want to stay on the island, and ultimately decide, using their red buttons, which two celebrities will fly home with a £50,000 cash prize each.
Viewers too have a chance to win a cash prize of up to £100,000 in a specially created Celebrity Love Island competition from Littlewoods, ITV’s interactive gambling parner.
In addition to the Littlewoods game, there is a ‘just for fun’ Celebrity Love Island compatibility test, for viewers to see which of the girls, or boys, they are most compatible with. With Celebrity Love Island horroscopes, games, a diary section with all of the latest gossip from the island, and pics and profiles of the celebrities, the application provides comprehensive, interactive content to support the show.
Pushbutton’s managing director, Paula Byrne, said “This is the most feature-rich application we have built for a reality TV show to date. The ‘red button’ application extends the fun and enjoyment that viewers can extract from Celebrity Love Island – and as with all good reality TV shows, places ultimate power with the viewer, a power they can apply by pressing their red buttons. Pushbutton is proud and excited to be associated with Celebrity Love Island.”