A Growing Company
From Sky and ITV red button services to cross platform multi-media services for LOVEFiLM, we’ve been growing our business and our ideas over the last eight years.
2005 and 2006 – Guinness, Kodak, Nat Geo channel, Sky and ITV
Pushbutton was created in 2005 by Paula Byrne and James Cumberbatch and almost immediately wins national acclaim with Kodak and Guinness interactive advertisements on Sky plus content management for ITVs World Cup interactive coverage and as well as National Geographic’s red button service going live in 2006.
2007 – Disney channel goes interactive
Two events dominated 2007 for Pushbutton – the launch of an interactive portal for Disney Channel UK, and relocation of the company to a London base.
2008 – Turner and ESPN join client list
The launch of an interactive portal for Turner’s children’s channels went live in the UK, and a broadband portal for ESPN 360 Europe (built in partnership with Entriq).
Pushbutton developed two TV-based slot machines for Sky Bet. Later in the year, work started on a major project to design and build an IPTV-based betting platform for a leading UK bookmaker.
2009 – the Microsoft prize guys
Pushbutton’s intensive research and development into new platforms for TV interactivity starts to pay off – with a second place prize in Microsoft’s global search for an app to run on its Mediaroom TV platform.
2010 – Apps for connected devices, Sony, LOVEFiLM and Deutsch Telekom
Deutsch Telekom awarded Pushbutton a prize in its search for a Mediaroom app, LOVEFiLM selected Pushbutton as development partner. Pushbutton continued to invest in market research and development for connected devices. The company moved offices with further expansion of
2011 – LOVEFiLM on yet more platforms, own products launched, Amazon acquisition.
In one of our busiest years, Pushbutton continue working with LOVEFiLM, launching another TV app for Orio and Sony Bravia (DE, UK) as well as the updated iPad app. In February, the first interactive online game went live for Camelot and more are in the design process. In March, the pbRemote and pbTV apps were shown at the IPTV World Forum to great acclaim and are now being rolled out to Telcos across the globe. In August Push Button Holdings Ltd. was acquired by Amazon.