A Growing Company
2010 – Apps for connected devices, Sony, LOVEFiLM and Deutsch Telekom
In our busiest year ever, Deutsch Telekom awarded Pushbutton a prize in its search for a Media Room app, LOVEFiLM selected Pushbutton as development partner to design and build its Sony connected TV app. Pushbutton has continued to invest in market research and development for connected devices, 3D-powered TV services, and internet–based interactive TV content platforms.
From a position of market dominance in satellite-based interactive television services, Pushbutton has moved decisively into the market for internet-based interactive TV services and has quickly established a reputation as the ‘go to’ digital agency in London for design and build of apps for connected TVs.
We look forward to 2011 with great anticipation. Out creative and technical footprint is greater than at any time in our history – and we look forward to working with our partners to design and build the TV of the future.
2009 – the Microsoft prize guys
Pushbutton’s intensive research and development into new platforms for TV interactivity starts to pay off – with a second place prize in Microsoft’s global search for an app to run on its Media Room TV platform.
2008 – Turner and ESPN join client list
New clients kept Pushbutton busy in 2008, with an interactive portal for Turner’s children’s channels in the UK, and a broadband portal for ESPN 360 Europe (built in partnership with Entriq).
Building on its long history of working with online interactive betting applications, Pushbutton developed two TV-based slot machines for Sky Bet. Later in the year, work started on a major project to design andbuild an IPTV-based betting platform for a leading UK bookmaker.
2007 – Disney channel goes interactive
Two events dominated 2007 for Pushbutton – the launch of an interactive portal for Disney Channel UK, and relocation of the company to a London base.
The Disney Channel UK contract was won in a competitive tendering process against stiff competition. In a modest amount of bandwidth, Disney was able to offer its viewers a huge collection of fun interactive content and games that coul quickly and easily be re-skinned to promote the latest big show.
2005 and 2006 – Guinness, Kodak, Nat Geo channel, Sky and ITV
The 2006 World Cup provided the ideal opportunity for Pushbutton to deploy its powerful content management system for the first time, to drive the interactive supporting ITV’s World Cup coverage.
Interactive TV advertisements for Kodak and Guinness were broadcast on Sky, earning major kudos for the company. The Guinness iAd raised the bar creatively for the sector by assembling Guinness-standard video assets to use in an interactive TV ad, an industry first.
National Geographic Channel’s ‘red button’ service was Pushbutton’s first channel-wide interactive portal for a major broadcaster. With a small bandwidth overhead it provided NGC with a platform to promote premieres, offer competitions, votes, and sign-up to viewers’ club.