YouView has named Pushbutton as a member of its Wider Advisory Group, a committee of experts set up to lend technical advice to the Freeview successor, which is due to launch next year.
These organisations are helping to shape and test the way in which content will be delivered via YouView – and the group’s diversity and expertise will help to ensure that YouView can support a potentially unlimited range of content in the future.
According to YouView the new service “brings you all the plug-in-and-watch simplicity of Freeview, plus the UK’s leading Internet catch-up and video on-demand services… For the first time, your on-screen programme guide will go backwards in time as well as forwards. You can discover and watch great programmes whenever you want – even ones you thought you’d missed.”
YouView will support HD, and a choice of pay-TV channels and on-demand programmes from TV providers such as BT Vision and Talk Talk TV. It offers the “best bits of 21st Century TV” say YouView, things like pause live TV and PVR without subscription fees in an easy to use box.
Pushbutton customer Simon Calver, CEO of LOVEFiLM, said: “LOVEFiLM is committed to bringing its service to as many customers as possible on the broadest range of platforms, and therefore continues to follow and support YouView’s development with interest.”
Paula Byrne, Managing Director of Pushbutton said “We are delighted to offer our expertise to YouView as a member of the Wider Advisory Group. YouView is a most significant milestone in the inexorable march of TV and video content onto IPTV platforms. We anticipate interesting engagements with the platform in terms of work on behalf of our clients, in addition to our continued enthusiastic participation in the Wider Advisory Group.”


