Pushbutton has taken second prize in a global competition organised by Deutsche Telekom with its PLAN-IT TV app, designed to run on the Microsoft Mediaroom-based IPTV service.

The Pushbutton concept is a social TV planning tool, designed to help families plan their viewing, with the aid of an engaging app.

PLAN-IT TV makes best use of IPTV and broadcast media so that viewers can relax, sit back, and enjoy their viewing without all the hard work. Using profiling and recommendation engine techniques, PLAN-IT TV will take the arguments out of family TV schedule planning.

It embraces the family TV and the family group to create a superior social viewing experience. PLAN-IT TV knows what individual family members like to watch, and it recalibrates its viewing recommendations based on which family members are present.

Put simply, PLAN-IT TV takes the entire family and creates a whole packaged evening of entertainment based on their collective profile. Family members can be added into the mix and seeding can be adjusted to produce a different line up. Think of it as autopilot for your remote control.

This takes all the hassle out of searching for the latest TV content that everyone can enjoy and allows content providers to deliver premium content packaged alongside other quality programming.

Pushbutton Managing Director, Paula Byrne, said, “Our PLAN-IT TV app shows the way families will enjoy TV viewing in the future. It is an intelligent TV friend that will help families arrive at the best television to suit everyone. It is there to suggest, to learn, and to help – using clever profiling and recommendation engine techniques. I am immensely proud that Deutsche Telekom spotted the potential of our app, and awarded a prize to it in their competition.”