Pushbutton has worked closely with LOVEFiLM and Sony to deliver a connected TV application that enables subscribers to the popular mail order media service to rent movies online and have them streamed directly over the internet, to the TV.

The service is available on the latest series of Sony Bravia televisions, Blu Ray players, and home entertainment systems.

Unlimited LOVEFiLM subscribers will be able to select the service as an icon on the SONY menu bar of SONY Internet Video devices, search for titles through categories such as genre or ‘most watched’ and eventually manage their DVD and Blu-ray rental lists through the TV.

Pushbutton is one of the leading connected TV design and build agencies in Europe, with prize winning designs for Microsoft Media Room in its portfolio, and years of interactive TV experience on satellite and IPTV behind it. This is the company’s first app for the SONY Internet Video devices platform, and the first third party app from a European company.

Pushbutton Managing Director, Paula Byrne, said “We are extremely proud of the LOVEFiLM app. This kind of project plays to all of our strengths as a design agency with a deep technical understanding of the new wave of Internet connected media devices. The new SONY Bravia’s are gorgeous, and I believe our collaboration with LOVEFiLM has produced an app that truly does them justice, adding an exciting new tier of content choice for viewers.”