Pushbutton are one of five finalists in Deustche Telekom’s Microsoft Mediaroom IPTV competition. The prize will go to the IPTV agency who designs and develops the best application to run on Deutsche Telekom’s Mediaroom platform.

The winning entry will be announced at CeBIT in March, where the winner will receive a cash prize and be awarded a contract with Deutsche Telekom to develop and deliver the app.

James Cumberbatch, Director of Interactive Development, said “I’m really excited by this. I can’t say anything about the nature of our entry, apart from the fact that it leverages all of our TV technology knowledge and thinking to boost the viewer experience in a unique way.”

The German telco now has 885,000 subscribers to its IPTV service, which is based on the Microsoft Mediaroom platform.

Pushbutton is an expert in the Microsoft Mediaroom IPTV solution, having recently been awared second prize in a global competition, sponsored by Microsoft, to design and build an IPTV app for Mediaroom.