Release date: March 16, 2004

Pushbutton has been commissioned by a2a to handle interactive television design and build for what is tipped to be ITV’s summer smash hit show, Hell’s Kitchen starring Gordon Ramsey.

The reality TV show will challenge a group of celebrities to run a top-notch gourmet kitchen, and serve up food fit for a Gordon Ramsey-style restaurant.

Satellite viewers will use Pushbutton’s ‘red button’ application to vote for the celebrity they would like to stay in the kitchen. The application also features a competition where viewers can win a celebrity-cooked meal for two in the Hell’’s Kitchen restaurant, links to a betting opportunity, and a news and gossip section.

Pushbutton managing director Paula Byrne said “Hell’s Kitchen is our third project for the ITV network and our biggest to date. The programme, with its associated interaction via our ‘red button’ application, is sure to be massive hit with viewers.”

Hell’s Kitchen was broadcast on ITV in May, 2004.