October 7, 2009

Lemsip sponsorship for Emmerdale

Filed under: 2006 archive, Press — Tags: , , , , — Eugene @ 12:42 pm

Release date: December 11, 2006

ITV’s popular early evening soap opera has a new sponsor of its interactive service – the cold and flu medicine, ‘Lemsip’.

ITV’s popular early evening soap opera has a new sponsor of its interactive service – the cold and flu medicine, ‘Lemsip’.

Designed and built by Pushbutton, the interactive service enhances viewer enjoyment of the continuing drama series by providing ‘catch up’ information on the last few episodes, and a preview of the next one. All the news and gossip from the show plus a chance to win a visit to the studios is also just a ‘red button’ press away.

The ‘Emmerdale’ service is available during the show, and at all other times via the ITV menu of interactive services.

Lemsip branding appears prominently on all screens of the ‘Emmerdale’ application – ensuring viewers are exposed to the brand whilst using the service. Additionally, there is a dedicated Lemsip section which is linked to from the main Emmerdale interactive menu, and via the ‘yellow’ button.

The Lemsip section contains product shots and detailed descriptions of four of the key products in the range – enabling customers to become familiar with the variety of Lemsip products available before going to the chemist.

Release date: December 11, 2006

Interactive TV advert for Guinness

Filed under: 2006 archive, Press — Tags: , , , , — Eugene @ 12:37 pm

Release date: November 22, 2006

Marketing magazine, the weekly newspaper aimed at marketing and advertising professionals has reported the launch of a new interactive advertisement for Guinness.

The magazine (cover date 22/11/06) wrote ”By pressing their red button, viewers can access an application telling them how to pour the perfect pint of Guinness Draught. The spot, created by specialist agency Pushbutton, also allows viewers to vote for their favourite Guinness ad, enter a competition to win branded merchandise.”

”Guinness is making its first foray into interactive TV advertising with the launch of a campaign to drive pre-Christmas sales of its draught stout in cans.”

Marketing magazine is a Haymarket publication.

I’m A Celebrity interactive for ITV

Filed under: 2006 archive, Press — Tags: , , — Eugene @ 12:33 pm

Release date: November 13, 2006

ITV’s hit show I’m A Celebrity… Get Me Out of Here, is back for a sixth season, and is once again supported by a sophisticated and stylish ‘red button’ interactive application, designed and built by Pushbutton.

By pressing the red button, viewers can dictate the action in the show by choosing the celebrities they want to undertake the gruelling, and frequently unpleasant, Bush Tucker Trials. Ultimately viewers’ votes will decide who stays and who leaves the jungle – and their votes will determine who becomes king or queen of the jungle.

In addition to the voting mechanism, the interactive also features celebrity news updates and all the latest gossip from the jungle, links to betting and gaming opportunities, and competitions to win £25 thousand pounds and an Iceland party.

Paula Byrne, Managing Director of Pushbutton Ltd said ”We are delighted to have won the business to design and build the ‘I’m A Celebrity… Get Me Out of Here’ interactive for the show’s sixth season. Our work greatly enhances viewer participation and enjoyment of what has become one of the highlights of the Autumn TV schedule.”

Pushbutton launches showreel in Berlin

Filed under: 2006 archive, Press — Tags: , , — Eugene @ 12:30 pm

Release date: October 30, 2006

The leading designer and developer of interactive TV services to broadcasters, advertisers and brand managers has chosen the Berlin event to release its first ever showreel.

The showreel contains forty examples of some of Pushbutton’s best work in interactive television design and development, from the last 18 months. It features work for clients like ITV, National Geographic Channel, Sky, and Kodak.

Present in Berlin are Managing Director, Paula Byrne, Head of Interactive Development, James Cumberbatch, Senior Developer, Jason Newman, and Interactive Advertising Account Director, Miriam Douglas.

Managing Director of Pushbutton, Paula Byrne, said “The Berlin expo represents a major milestone for Pushbutton for two reasons — one , we are extremely proud of our first ever showreel. It demonstrates the style and professionalism of the company in a unique way, and I urge everone to get hold of it and look at it. And secondly, we welcome a new member of our team, Miriam Douglas, to head up sales of interactive advertising.”

If you are attending the Berlin event and would like to arrange a meeting with the Pushbutton team please email eugene.lacey@pushbutton.tv.

Alternatively, Pushbutton is hosting a champagne reception at the event this evening, so please feel free to introduce yourself to our team.

Pushbutton promotional packs containing the new showreel are available in the sponsors area, on the Pushbutton stand. If you are not attending the Berlin event, but would like a promotional pack and showreel please email info@pushbutton.tv – and remember to include your full postal address and email details.

Trinny and Susannah Undress app

Filed under: 2006 archive, Press — Eugene @ 12:27 pm

Release date: October 20, 2006

Trinny & Susannah Undress, ITV’s popular relationship and clothes makeover show is supported by a comprehensive interactive application designed and built by Pushbutton.

The show dispatches Trinny and Susannah to various parts of Britain with to meet couples in need of both a wardrobe and relationship makeover. They quickly have to get to the bottom of what makes the couples tick, what they usually wear and how they’d like to see their other half dress.

The interactive service enhances the show by enabling viewers to read profiles of Trinny and Susannah and the couples featured in the show, play the compatibility game to find out how well suited they are to their partner, and order a copy of the ‘Littlewoods Book’ – featuring all the latest fashions from the show sponsor.

Best of all, viewers can place an order for the famous Trinny and Susannah ‘Magic Knickers’ and other style accessories from the queens of UK fashion and style.

Pushbutton Managing Director, Paula Byrne, said “We are delighted with the Trinny & Susannah Undress interactive. It works extremely well on two levels – delivering useful enhancement for the viewer, and tremendous promotional value for the show sponsor, Littlewoods. This is yet another high profile example of how well show sponsorship can work when it is powered by interactive television.”

Red button portal for Nat Geo channel

Filed under: 2006 archive, Press — Tags: , , , — Eugene @ 12:24 pm

Release date: September 7, 2006

National Geographic Channel’s new Sky interactive service went live today. The launch coincides with the series premiere of ‘I Didn’t Know That’ (made by North One Television) on NGC tonight at 9pm.

The interactive service will be available to Sky’s National Geographic Channel viewers via the red button. In addition to schedule information and ‘don’t miss’ highlights, there will be backgrounders to the most popular series, quizzes, competitions and a designated ‘Viewers Club’ area. A ‘fast facts’ ticker will constantly provide stimulating snippets to complement the programming and enhance the viewing experience.

An extra interactive boost is provided for the new series, ‘I Didn’t Know That,’ with profiles of presenters Richard Ambrose and Jonny Phillips, a list of Fascinating Facts Chat-up Lines, comprehensive When It’s On guide, and a chance to win a 32in HD ready Plasma TV.

The interactive television development specialist, Pushbutton Ltd, has been commissioned to design and build the interactive platform, and to manage regular content updates using a dedicated Content Management System (CMS) developed by the company.

Tony Jones, NGC Head of Creative and Communications comments, “We’re incredibly proud of the Sky / NGC Interactive service. Our new series ‘I Didn’t Know That’ provides the perfect platform on which to launch the service and Pushbutton have delivered a dynamic product that is innovative and intuitive to navigate.”

Pushbutton Managing Director, Paula Byrne, says, “National Geographic Channel is the ideal client to work with. The depth and quality of its content assets is astonishing, from breathtaking photographs, to insightful text from its various websites, and broad spectrum of entertaining factual programming.”

“Just as importantly, we collaborated closely at every stage of development with the team at NGC who listened to our expertise and developed a clear vision of what they wanted to achieve in terms of commercial and creative goals,” adds Byrne.

Tony Jones continues, “All back end issues including play out, bandwidth allocation, content management, and BSkyB testing compliance were managed by Pushbutton, enabling us to concentrate on building the best possible experience for our viewers.”

The National Geographic Channel interactive television service went live on Sky at 10am, Thursday 7 September.

Interactive sponsorship for Bounty

Filed under: 2006 archive, Press — Tags: , , , — Eugene @ 12:20 pm

Release date: July 10, 2006

Pushbutton, the interactive TV development company responsible for ‘red button’ applications in hit ITV shows Coronation Street and The X Factor has designed and built an interactive service to support Love Island.

Love Island starts tonight on ITV, ITV2, and ITV Play, is set in a sun-drenched tropical paradise in Fiji, where eleven celbrities will spend the next two weeks – soaking up the sun, hanging out, fllirting, laughing, joking and generally misbehaving.

Viewers can go interactive to read profiles of the celebrities, check up on the latest gossip from the island, vote for their favourite celebs, win prizes, and also check up on what’s happening in ‘Love Island’s’ post-show analysis programme, Aftersun.

At the heart of Love Island interactive is a viewers’ voting application, enabling them to deciide which celebrity couple to send into the ‘Love Shack’ to enjoy a 48 hour date in super luxurious surroundings. Viewers can also vote on which boys and girls they want to stay on Love Island — and ultimately which celebrity couple will triumph in the tropical dating marathon.

Cash prizes of up to £10,000 plus a holiday for two in Yasawa island in Fiji are up for grabs in an easy to enter competition that viewers can enter using their remote controllers.

Managing director, Paula Byrne, said “Pushbutton is proud to have once again won the contract for Love Island interactive and its sponsor Bounty. As with all good reality TV shows, Love Island viewers have the power – a power they can easily exercise using the atttractive interactive platform designed and built by Pushbutton. We wish all the celebs fun in the sun, and feel sure viewers will enjoy using the interactive to enhance their enjoyment of Love Island.”

Love Island’s sponsor, Bounty, have a dedicated promotional area attached to the main interactive – which viewers can visit to enter competitions, find out about the latest Bounty products, and read a history of the popular coconut chocolate bar.

The sponsorship area and incorporation of Bounty branding into the main application was designed by Pushbutton. “Bounty is a perfect match with Love Island, and our creative treatment of the sponsorship is a text book example of how interactive sponsorhip can work brilliantly for the viewer, sponsor, and TV show.” said Pushbutton MD, Paula Byrne.

X Factor: Battle of the Stars app

Filed under: 2006 archive, Press — Tags: , , — Eugene @ 12:17 pm

Release date: June 05, 2006

ITV has once again appointed Pushbutton, the interactive television solutions company, to build a ‘red button’ application to support its popular talent show

ITV has once again appointed Pushbutton, the interactive television solutions company, to build a ‘red button’ application to support its popular talent show, The X Factor: Battle of the Stars.

The celebrity version of The X Factor is the third time Pushbutton has created an interactive for the Simon Cowell-fronted talent competition. Both the first and second series’ of The X Factor were supported by interactives built by Pushbutton.

By pressing the red button on their remote controllers, digital satellite viewers can catch up with all the latest news and gossip about the celebrity participants, vote for their favourite stars, and enter a competition to win tickets to see the show live.

In addition to the essential interactive functions for the show, Pushbutton also designed and built a sponsors zone for Nokia – which viewers could choose to acess by pressing the yellow button on their remotes.

Pushbutton Managing Director, Paula Byrne, said ”We are delighted to be associated with The X Factor Battle of the Stars. Viewers are now very comfortable with going interactive with this kind of show – to both keep abreast of latest news and place their votes and bets. Reality TV and interactive go together like a horse and carriage, and nowhere is this more apparent than in The X Factor.”

Soccer Aid takes money via red button

Filed under: 2006 archive, Press — Tags: , , , , , — Eugene @ 12:15 pm

Release date: May 29, 2006

ITV’s recent Soccer Aid reality TV show in aid of UNICEF, was driven by an interactive application from Pushbutton.

Soccer Aid brought together two teams made up of celebrities and former footballing legends. An England eleven captained by Robbie Williams took on a Rest of the World team starring Diego Maradona and lead out by Gordon Ramsey.

The TV show was supported by a ‘red button’ service from Pushbutton that enabled viewers to access news and gossip from the two camps as they prepared for the big game on Saturday, find out about donation methods, and enter Soccer Aid competitions.

In an entertaining game, a capacity crowd at Old Trafford saw England lift the trophy beating the Rest of the World team by two goals to nil – supplied by Les Ferdinand and Jonathon Wilkes.

According to ITV’s website “Proceeds from the match at Old Trafford, including net profits from ticket and programme sales, raised almost £1 million [for UNICEF] with a further £300,000 donated by ITV from viewer participations via competition phone lines and text messaging.”

Pushbutton Managing Director, Paula Byrne, said “We are delighted to have been involved in Soccer Aid. Interactive television comes into its own in this kind of show – where you really need the active engagement of the audience to support the event with their hard cash as well as their time.”

World Cup interactive for ITV

Filed under: 2006 archive, Press — Tags: , , , — Eugene @ 12:08 pm

Release date: June 09, 2006

Pushbutton, the leading interactive television solutions company, has developed a sophisticated interactive content management system.
The system is deployed for the first time in ITV’s World Cup ‘red button’ service.

World Cup fans now have all the stats and facts they need to help them enjoy the festival of footie by pressing the red button during ITV’s coverage of the 2006 World Cup. The new system ensures that the production team can quickly and easily update the service with all of the latest news and results as it happens.

Pushbutton Managing Director, Paula Byrne, said “We were determined to build a rich and highly useful interactive service that would both show off what our CMS (content management system) is capable of, and provide a fantastic user experience for football fans to enhance their enjoyment of ITV’s World Cup coverage. Thanks to the CMS and the quality of our front end design flair, these objectives have all been achieved in spades, and I look forward with confidence to the nation sampling our ‘red button’ service during the big games.”

The World Cup interactive will include a ‘Stats and Facts’ section with video footage of key moments, a ‘Fixtures and Results’ section that is the interactive television equivalent of the World Cup wall chart. Information from Teletext will be integrated in real time from, ensuring that the results, information, and England Diary section brings all the latest news from the home team camp at Baden Baden.

In addition to essential information, the interactive includes opportunities for have some fun – with a ‘Penalty Shoot Out’ quiz, games from Playjam, and a chance to win tickets for the games.

Pushbutton’s Head of Interactive Development, James Cumberbatch, said “This was an entirely bespoke design and build project, built from the ground up in collaboration with ITV and its content partners with the express aim of building the best possible service for viewers. It is the perfect debut for our CMS (content management system) where speed and ease of use are key to achieving the best possible viewer experience. It shows what can be achieved with a bespoke approach using lean and efficient interactive broadcast software.”

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